Client: Delta Airlines
Agency: Wieden+Kennedy
Worked with Studio Butch & Haus
Featured in Travel+Leisure, Time Out, Adage, Adweek, Business Traveler, and more
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If you fly a lot, you’re probably familiar with “The Status Run”. It’s when a Delta SkyMiles Member takes an unnecessary flight toward the end of the year with the goal of racking up points to reach the next status tier. They’re inefficient and time-consuming. So, during Thanksgiving month, we decided to give people an alternative, opening up the Window Seat Shop.
A store let you get a head start on reaching the next status tier by doing what you’d already be doing in preparation for the holidays: shopping.
Found at JFK and filled with sustainable, handcrafted items made by small businesses from all over the world as well as unique, one-of-a-kind experiences, the premise of the store was simple.
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Every item purchased put the equivalent amount of MQDs back into people’s SkyMiles accounts.
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Within one day of opening,
the online store sold out of all inventory and at JFK, a line wrapped through Terminal 4.
