Client: Sing Street Broadway

Agency: Droga5

Directed by Henry-Alex Rubin

New York Times / FAST COMPANY / The View / ABC7NY / CBS / AdAge / AdWeek Media Plan of The Year / Muse by Clio / Daily News / Shoot Online / Playbill / Broadway.com and more

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Broadway musical Sing Street is about an 80’s Dublin teenager who forms a band to impress a girl. The young cast was set for their theatrical debut when the world went dark. Therefore, we decided to bring Broadway to broadband as the first virtual zoom musical. All for charity.

We didn’t just create a 360-campaign, but the show itself—from the production design to surprise guests (Duran Duran) to the way the story unfolds across Zoom rectangles in 3 weeks, across 3 countries, and 8 time zones, having 27 hours of zoom rehearsals.

DRIVE IT LIKE YOU STOLE IT

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