Client: TAAF (The Asian American Foundation)
Agency: Wieden+Kennedy
Worked with my favorite Asian+Americans at W+K.
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ASIAN+AMERICAN is a platform that celebrates the duality of being both Asian AND American. The idea is to use the “+” as a symbol to inspire Asian Americans to embrace what makes us uniquely “more”: We are a beautiful blend of cultures, made up of all the parts of ourselves we’ve been forced to question, repress or forfeit due to our yearning to belong. Both the Asian parts and the American parts.
This “+” is a symbol of being more: Strength, Positivity, Inclusivity and Diversity
