Client: Heinz
Agency: Wieden+Kennedy
Directed by David Ebert
Featured in Hypebeast, The Brew Barrymore show, Good Morning America, Fox news, CBS news, Adweek, Adage, The Drum and more
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For Heinz’s Halloween limited product-Tomato Blood, we decided to talk directly to the people who would enjoy and benefit from it most: vampires. Specifically, vampires who are open to making the switch from human blood and going vegetarian. To do this, we created a veggie vamp influencer who posts content on TikTok, Twitter, and Instagram after dark.
-Humans are people , too.
In collaboration with the undead influencer, we aired a recruitment film that encourages all vampires out there to make the switch from human blood to tomato blood.
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Social Takeover
Like any influencer, Toby was active on social media throughout Halloween month. All content was posted after dark, since that’s when vampires are awake.
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Out of Home
We also created our own vampiric language and put up billboards in cities known for vampire sightings.
TRANSLATION VIDEO
For any curious humans, we included a QR code that directed to translation
