Client: AdCouncil
Agency: Droga5
Directed by Kristian Mercado Figueroa
Pop Sugar / Adweek / Adage / Campaign US / Muse By Clio / Shoot Online / The Drum / NowThis and more
_
It can be a little bit awkward for young people to check in on their friends struggling with mental health. To help those young people to reach out to their friends in an easy way, we made a symbol as a conversation starter and turned it into countless ways to get talking. We put stickers on GIPHY, we put posters outside, we created filters on Snapchat and we even wrote a song and made a music video to incorporate the communication ways of those Gen-Zers into the look and feel of the campaign.
MUSIC VIDEO
WHATEVER GETS YOU TALKING (FEAT. AKINYEMI)
SINGLE RELEASE
_
SOCIAL
Inside of the symbol, we filled over a hundred of ways to start a conversation with a friend. These stickers got over 700 millions of views on GIPHY.
_
